MRP - In Vitro Fertilization.
The primary goal - to provide condensed baseline information about IVF to give context or visual elements that patients can recall when they meet the fertility doctor to discuss specific options relevant to them.
Media - Animation
Audience - Patients interested in undergoing IVF
Medium - Ae, Ai, Au, Ps, Shadethrower, MNPRX, Maya
Timeline - Sept. 2021 to Aug. 2022
Production.
Visual abstract.
Initial sketch outlining the direction of the story.
Character design.
Designed inclusive characters with diversity in mind.
Stylistic choices.
Envisioned a style that blends 3D and 2D elements.
Storyboard.
Maya modelling.
Modelling the process of cell division.
Style development.
Initial raw render.
With Shadethrower and texture.
With MNRPX, Shadethrower, and texture.
Design challenges.
Intial approach - poor visibility of egg
The new approach - illustrates the narration’s “ultrasound guidance” and better contrast for the egg.
Final product.
Pending approval for upload to Mount Sinai Fertility Clinic’s website.
